Heineken Appoints Rafael Oliveira CEO From Oct. 1 to Revive Slumping Beer Sales
Updated
Updated · Bloomberg · Jun 23
Heineken Appoints Rafael Oliveira CEO From Oct. 1 to Revive Slumping Beer Sales
1 articles · Updated · Bloomberg · Jun 23
Summary
Rafael Oliveira will leave JDE Peet’s to become Heineken CEO on Oct. 1, giving the Dutch brewer an outsider leader as it tries to arrest weakening beer demand.
Heineken broke with its usual internal succession approach after former CEO Dolf van den Brink exited at the end of May following six years in the top job.
The leadership change comes as the brewer seeks a reset after a sales slump, putting Oliveira at the center of efforts to restore growth.