Supergirl Faces $200 Million Loss as Opening Weekend Tracking Falls to $39 Million-$51 Million
Updated
Updated · Fox News · Jun 23
Supergirl Faces $200 Million Loss as Opening Weekend Tracking Falls to $39 Million-$51 Million
1 articles · Updated · Fox News · Jun 23
Summary
$39 million-$51 million in new opening-weekend tracking points to a far weaker debut for "Supergirl" than May estimates of up to $65 million.
A midpoint opening of about $45 million would imply roughly $100 million-$108 million domestic gross, and even a doubled international take would leave the film near $300 million worldwide.
That total would fall well short of the roughly $500 million needed to break even on an estimated $250 million production-and-marketing spend, implying about $200 million in losses.
The report ties the slide partly to star Milly Alcock's press-tour remarks on gender, fans and the character's sexuality, which drew backlash ahead of the June 26 release.
The weak tracking also raises pressure on DC Studios after "Superman" reached $618 million worldwide, underscoring the challenge of launching a broader franchise around a lesser-known character.