Updated
Updated · ZDNet · Jun 23
Amazon Cuts Base Kindle to $85 for 4-Day Prime Day Sale
Updated
Updated · ZDNet · Jun 23

Amazon Cuts Base Kindle to $85 for 4-Day Prime Day Sale

3 articles · Updated · ZDNet · Jun 23

Summary

  • $25 off drops Amazon's base Kindle to $85 from $110 during Prime Day, a four-day promotion running June 23-26.
  • The discount applies to Amazon's entry-level e-reader, a product the report says rarely goes on sale, making the deal notable for shoppers waiting on a price break.
  • The promotion is expected to last through Prime Day because Kindle is an Amazon-owned device, though the report notes deals can still sell out or expire.
  • The sale positions the Kindle as a lower-cost reading option for summer travel and library ebook users looking to cut phone screen time.

Insights

At $85, is Amazon's Kindle deal a gateway to reading or just deeper into its digital ecosystem?
Is buying another screen the secret to curing your phone addiction, or just a clever marketing ploy?