PayPal Ads Claims 7.3x ROAS for Brands Using 25B-Transaction Purchase Data
Updated
Updated · PayPal Newsroom · Jun 22
PayPal Ads Claims 7.3x ROAS for Brands Using 25B-Transaction Purchase Data
3 articles · Updated · PayPal Newsroom · Jun 22
Summary
PayPal Ads said at Cannes 2026 that advertisers are seeing measurable sales gains from campaigns built on purchase behavior rather than impression-based targeting.
25 billion transactions across more than 400 million PayPal and Venmo accounts feed its Transaction Graph, which PayPal says gives brands cross-merchant signals unavailable inside single-retailer ad networks.
Adorama posted 7.3x incremental ROAS, a 14.9% transaction lift and 56% buyers new in the prior 12 months after using PayPal Storefront Ads to target high-intent shoppers.
Best Buy reported 6.25x ROAS and dwell time 22% above platform benchmarks, while Etsy is testing PayPal's Conversion API to feed conversion data back into the graph.
The pitch underscores PayPal's push to sell marketers on bottom-line accountability as ad budgets face closer scrutiny from finance chiefs.