Beyoncé Shows Jay-Z’s 5-Day Locs-to-Afro Transformation for Cécred
Updated
Updated · BET · Jun 22
Beyoncé Shows Jay-Z’s 5-Day Locs-to-Afro Transformation for Cécred
3 articles · Updated · BET · Jun 22
Summary
A new diary-style video shows Jay-Z’s locs being combed out over more than five days, documenting how the afro he debuted at Roots Picnic was created.
Beyoncé frames the change as more than a style reveal, saying Jay-Z first grew his hair to help Blue Ivy embrace her natural texture.
Cécred products and a professional team feature throughout the meticulous detangling process, which aimed to preserve the health and length of his hair.
The video turns a viral summer look into a broader family story about Black hair care, texture and patience while also spotlighting Beyoncé’s haircare brand.