Gen Z Cuts Dating First as 26-Year-Olds Struggle With Inflation
Updated
Updated · Bloomberg · Jun 22
Gen Z Cuts Dating First as 26-Year-Olds Struggle With Inflation
2 articles · Updated · Bloomberg · Jun 22
Summary
Dating is becoming a discretionary expense for Gen Z, with some young adults delaying dates and even relationships when monthly budgets fall short.
26-year-old Los Angeles aspiring actor Brett Gaffney said romance is the first thing he cuts as he juggles restaurant shifts, auditions, YouTube cameos and other gig work to cover basics.
His calculation captures the broader pressure from inflation: essential day-to-day needs are taking priority over spending on meals, outings and other costs tied to dating.
The shift shows how persistent cost-of-living strain is reshaping not just consumer habits but personal relationships for younger Americans.