Updated
Updated · HYPEBEAST · Jun 22
TAG Heuer, TaylorMade Launch $2,550 Calibre E5 Golf Smartwatch With 45mm Titanium Case
Updated
Updated · HYPEBEAST · Jun 22

TAG Heuer, TaylorMade Launch $2,550 Calibre E5 Golf Smartwatch With 45mm Titanium Case

3 articles · Updated · HYPEBEAST · Jun 22

Summary

  • $2,550 buys TAG Heuer and TaylorMade’s new Connected Calibre E5 45mm x TaylorMade Edition, a golf-focused smartwatch now on sale through the brand’s webstore and boutiques.
  • The 45mm grade 2 titanium watch pairs TAG Heuer OS and a Snapdragon 5100+ chip with TaylorMade analytics to automatically log shots and positions, then convert them into a “strokes gained” performance metric.
  • Golf-specific features include an 18-hole engraved ceramic bezel, complications for longest drive, best score and seasonal birdies, plus custom watch faces tied to swing motion and course topography.
  • Up to 12 hours of continuous golf tracking, 50-meter water resistance and 30-minute fast charging for a full day of use position the device as both on-course equipment and an everyday luxury wearable.

Insights

Can a £2,150 smartwatch's automated data truly improve a golfer's game, or is it just an expensive distraction?
Is blending luxury watches with sports analytics a winning strategy or a niche too expensive for the mainstream market?
With rapidly evolving tech, can a luxury smartwatch ever hold its value like a traditional mechanical timepiece?