Updated
Updated · USA TODAY · Jun 22
Amazon Cuts Prime to $3.50 for 3 Months as Prime Day Nears
Updated
Updated · USA TODAY · Jun 22

Amazon Cuts Prime to $3.50 for 3 Months as Prime Day Nears

3 articles · Updated · USA TODAY · Jun 22

Summary

  • Amazon is offering discounted Prime memberships ahead of Prime Day, including Prime Access at $3.50 a month for the first three months and $6.99 afterward for eligible assistance recipients.
  • Young adults ages 18 to 24 can get a six-month free trial, then pay $7.49 monthly or $69 annually—about half the standard $14.99 monthly Prime price.
  • Both plans unlock Prime Day deals, fast shipping and Prime Video, though discounted tiers cannot be shared through Amazon Household and require identity or benefits verification.
  • Prime Day runs June 23-26, giving eligible shoppers a narrow window to switch from full-price Prime or sign up before the sale starts.

Insights

How will Amazon's new data tools change the game for small businesses competing during Prime Day?
As Amazon courts specific groups with discounts, are seniors and veterans being overlooked in the e-commerce race?
Are Amazon's new discounts creating lifelong customers or just a generation of temporary deal-seekers?