A24, Google DeepMind Launch $75 Million Filmmaker AI Venture
Updated
Updated · Hollywood Reporter · Jun 22
A24, Google DeepMind Launch $75 Million Filmmaker AI Venture
3 articles · Updated · Hollywood Reporter · Jun 22
Summary
$75 million from Google DeepMind will fund a new joint venture with A24 to build AI tools for the studio’s filmmakers and feed resulting technology back into Google’s ecosystem.
The partnership gives DeepMind its first known deal with a full film studio, extending earlier collaborations with individual directors and potentially tying A24 more closely to Google’s Veo video-generation push.
A24’s move brings it closer to rivals already developing production AI tools, including Netflix and Prime Video, while Lionsgate has partnered with Runway on studio models.
The deal is likely to speed AI adoption in film and TV even as Hollywood remains split over whether directors should use generative models in creative workflows.
Is A24's deal with Google the end of its celebrated independent spirit?
When AI enters Hollywood's creative core, who will own the art: the human artist or the corporate algorithm?
Google Invests $75 Million in A24: DeepMind Partnership Aims to Transform Filmmaking with AI Tools
Overview
Google has made its first direct investment in a movie studio by putting $75 million into A24, launching a multiyear partnership between Google DeepMind and A24 Labs. Together, they aim to create new AI-powered tools that enhance filmmaking and distribution, focusing on empowering artists rather than replacing them. The collaboration is designed to preserve creative control and encourage artistic risk-taking, with A24’s Scott Belsky emphasizing that the AI tools will not be the typical 'prompted generation' type. By working closely with filmmakers, both companies hope to develop technology that truly supports authentic storytelling.