OCCI Signs 62 Franchise Deals to Expand Omani Brands Across 6 Countries
Updated
Updated · Muscat Daily · Jun 21
OCCI Signs 62 Franchise Deals to Expand Omani Brands Across 6 Countries
3 articles · Updated · Muscat Daily · Jun 21
Summary
62 franchise agreements were signed at the launch of OCCI’s fifth Franchise Programme, opening expansion routes for Omani brands into the United States, Pakistan, Saudi Arabia, Ecuador, Qatar and Kuwait.
The programme is designed to push home-grown businesses into 22 markets, with OCCI framing it as part of Oman’s Vision 2040 drive to diversify the economy, attract investment and create jobs.
26 brands joined the fifth edition, up from 25 in the fourth and 23 in the third, as OCCI said new governance measures and executive regulations have strengthened services for investors and participating companies.
OCCI now aims to support 300 Omani brands, build a RO1bn franchise ecosystem, connect with more than 150 international franchisors and attract over 220 investors and strategic partners.