Apple Lifts Q1 Smartwatch Shipments 21% as Global Market Returns to 4% Growth
Updated
Updated · Nation Thailand · Jun 22
Apple Lifts Q1 Smartwatch Shipments 21% as Global Market Returns to 4% Growth
3 articles · Updated · Nation Thailand · Jun 22
Summary
Apple’s smartwatch shipments jumped 21% year on year in Q1 2026, giving it a 23% global share and helping pull the overall market back to 4% growth.
Counterpoint linked the rebound to stronger demand for premium wearables with health tracking and AI features, with Apple benefiting from the Watch SE 3, refreshed models and deeper health functions.
Samsung moved the other way: shipments fell 28% and market share slipped to 5%, suggesting buyers delayed purchases ahead of its next Galaxy Watch refresh.
China added much of the market’s momentum, with smartwatch shipments up 15%; Huawei rose 12% to a 17% global share and held about 40% of the China market, while Xiaomi gained 9%.
Average smartwatch selling prices increased 6%, and Counterpoint expects roughly 3% annual market growth through 2030 as health-focused premium devices keep outpacing basic wearables.