Updated
Updated · Getty Images · Jun 22
Getty Images Strikes Multi-Year ChatGPT Display Deal With OpenAI for 160,000 Annual Events
Updated
Updated · Getty Images · Jun 22

Getty Images Strikes Multi-Year ChatGPT Display Deal With OpenAI for 160,000 Annual Events

3 articles · Updated · Getty Images · Jun 22

Summary

  • Getty Images said its licensed image libraries will appear across OpenAI search and discovery experiences in ChatGPT under a multi-year display agreement announced June 21.
  • The deal is meant to make ChatGPT’s visual responses richer and more trustworthy by adding high-quality, licensed content rather than relying on unlicensed imagery.
  • Getty brings broad supply to the partnership through Getty Images, iStock and Unsplash, serving customers in almost every country and working with nearly 600,000 creators and about 360 content partners.
  • The agreement extends Getty’s reach into AI products as OpenAI adds professionally licensed visuals to user-facing search and discovery features.

Insights

Getty promises trustworthy AI visuals, but can a licensed library truly compete with the raw creativity of the open web?
As AI sources from licensed libraries, will it erase individual creators and amplify a single corporate worldview?