Updated
Updated · The Guardian · Jun 22
Barron, Kai Trump Launch 2 Drinks as Reviewer Pans $39.99 Sollos and Blue Raz Slush
Updated
Updated · The Guardian · Jun 22

Barron, Kai Trump Launch 2 Drinks as Reviewer Pans $39.99 Sollos and Blue Raz Slush

2 articles · Updated · The Guardian · Jun 22

Summary

  • $39.99 Sollos and $24.99 Blue Raz Slush mark Barron Trump’s and Kai Trump’s first beverage ventures, but a reviewer judged both drinks poorly after tasting them.
  • Sollos — a pineapple-coconut yerba mate co-founded by Barron Trump, 20 — was criticized as overly sugary despite marketing around a Florida lifestyle and natural ingredients.
  • Blue Raz Slush, Kai Trump’s collaboration with Accelerator, was described as tasting like Red Bull with a more chemical finish; its can touts “clinically proven benefits,” but the linked study was unavailable.
  • Accelerator’s drink contains 200mg of caffeine and is labeled not recommended for under-18s; Kai Trump, who promoted her role in flavor testing, turned 19 in May.
  • The launches extend the Trump family’s long but mixed beverage history after Trump Vodka and Trump Ice were both discontinued in the U.S. amid weak demand.

Insights

How will the new Trump beverage lines avoid the fate of their grandfather's failed drink ventures?
Beyond beverages, how are the younger Trumps shaping the family's expanding multi-billion dollar business empire?
Do the new drinks offer real benefits or just rely on a famous name to succeed in a crowded market?