Updated
Updated · CNBC · Jun 22
Getty Images Surges 150% on OpenAI Deal as Market Cap Stays Below $1 Billion
Updated
Updated · CNBC · Jun 22

Getty Images Surges 150% on OpenAI Deal as Market Cap Stays Below $1 Billion

3 articles · Updated · CNBC · Jun 22

Summary

  • Getty Images jumped 150% in premarket trading Monday after announcing a Sunday agreement that will place its content on OpenAI search and ChatGPT.
  • The pact extends Getty's library into OpenAI's search and discovery features, though the companies did not disclose financial terms or details on any training-related image use.
  • Even after the rally, Getty's market capitalization remained below $1 billion, underscoring how small the company is relative to the scale of the move.
  • The agreement marks a sharp turn for Getty, which had previously challenged AI use of copyrighted content and is now licensing its images into a major generative AI platform.

Insights

By licensing to one AI and suing another, is Getty setting the new rules for data in AI?
Will Getty's secret OpenAI deal be a true lifeline or just a short-lived stock market spectacle?
Does this partnership signal fair pay for creators or the beginning of their AI-driven replacement?