Samsung Electronics Rolls Out ChatGPT Enterprise to Korea Staff, DX Division Worldwide in Major OpenAI Launch
Updated
Updated · OpenAI · Jun 21
Samsung Electronics Rolls Out ChatGPT Enterprise to Korea Staff, DX Division Worldwide in Major OpenAI Launch
2 articles · Updated · OpenAI · Jun 21
Summary
Samsung Electronics has made ChatGPT Enterprise and Codex available to all employees in Korea and to its Device eXperience division worldwide, marking one of OpenAI’s largest enterprise deployments.
The company plans to use the tools across R&D, manufacturing, product development, marketing and corporate functions to speed knowledge work, software creation and problem-solving.
ChatGPT Enterprise was positioned as fitting Samsung’s security and governance requirements, with data protection, access management and other enterprise controls built into the rollout.
Codex already serves more than 5 million weekly users, and its weekly active users in Korea have jumped nearly 800% since Feb. 1, 2026, underscoring fast local adoption.
The deployment broadens Samsung and OpenAI’s relationship beyond AI infrastructure—where Samsung supplies advanced memory semiconductors—into company-wide workforce transformation.
Samsung's AI promises huge gains, but is it prepared for the new wave of AI-driven cyberattacks?
As Samsung's AI profits soar, can it resolve the internal strife threatening its success?
Samsung’s 2026 AI Transformation: From Global Ban to Groupwide Integration and Secure Hybrid Adoption
Overview
Samsung reversed its strict 2023 ban on public generative AI tools, which was originally put in place after a sensitive data leak involving ChatGPT. The company had been concerned about the risks of sharing confidential information with external AI services, including data storage, deletion difficulties, and potential misuse. Now, Samsung is launching external AI tools like ChatGPT, Gemini, and Claude across its divisions, supported by comprehensive employee training and robust security measures. This strategic shift aims to embed AI deeply into all business operations, transforming work methods while carefully managing data security and privacy challenges.