Costco Adds Yasso 12-Pack Yogurt Cups at $11.89 in Select Stores

Q: Is Yasso's 'guilt-free' indulgence truly healthy, or just the next phase of processed food marketing?

Yasso’s “guilt-free” pitch is partly justified, but it is still processed dessert marketing, not a health food. On the facts available, the mini cups are a lighter option than standard ice cream. At 80 to 90 calories per 3-ounce cup with 4 grams of protein, they offer portion control, fewer calories, and more protein than many conventional frozen treats. Dietitians generally view that as a meaningful advantage, especially when products avoid sugar alcohols, heavy artificial flavoring, and oversized servings. Consumer response also suggests Yasso has succeeded on taste, which matters if people are looking for a realistic substitute rather than a “diet” product they will overcompensate for later. But “guilt-free” is a marketing phrase, not a medical standard. Frozen Greek yogurt remains a processed food, and its health value depends on the full label: added sugar, ingredient quality, and whether live cultures remain meaningful after processing and freezing. A yogurt base does not automatically make a dessert nutritious. If sugar is high enough, some of yogurt’s halo can be overstated. The fairest reading is that Yasso sits in the better-for-you category, not the truly healthy category. It appears to be a smarter dessert choice than many ice cream products, especially for people who want calorie control and modest protein in a pre-portioned serving. But it should still be treated as an occasional sweet, not as preventive nutrition or a substitute for plain Greek yogurt.

3 articles · Updated · Fox Business · Jun 21

Yasso’s 12-pack mini Frozen Greek Yogurt Cups reached select Costco warehouses late last month, giving shoppers a new limited-time summer dessert option.
Each 3-ounce cup has under 100 calories and 4 grams of protein, with Vanilla Caramel at 80 calories and Fudge Chip at 90.
The pack sells for about $11.89—roughly $1 per cup—and Yasso said availability varies by region, urging shoppers to check with local store managers.
Social media response has been strongly positive, with Reddit users calling Yasso “top tier” and praising the smaller portions and less-sweet taste.
Costco often uses limited-time launches to test products, and Yasso already has a foothold at the chain through its frozen Greek yogurt bars.