Amazon Cuts Samsung 77-Inch S85F OLED TV to $1,097.98 for Prime Day

Q: Is this record-low OLED TV price a Prime Day trap before even bigger Black Friday discounts arrive?

No. For a 2025 OLED like the 77-inch Samsung S85F, this Prime Day price looks more like a genuine clearance low than a trap. The key reason is timing. Retailers typically use Prime Day to clear remaining prior-year TV inventory before 2026 models take over. Multiple shopping and TV experts say this is often when 2025 sets hit their lowest or near-lowest prices, and the S85F’s $1,097.98 price fits that pattern. At this size, it is unusually cheap for a 77-inch OLED from a major brand, and well below many comparable 2025 OLEDs. That does not mean Black Friday cannot beat it. Historically, Black Friday often brings the broadest and sometimes deepest TV discounts, especially on whatever stock is left. But for leftover 2025 OLEDs, the risk is not just price movement — it is availability. By November, popular sizes can be sold out or limited, and the exact model may be gone. The deal also appears credible rather than inflated. It is sold by Amazon as an authorized Samsung reseller, includes the full one-year Samsung warranty, and the model’s specifications — W-OLED panel, HDMI 2.1, 4K/120Hz, VRR and ALLM — make it a strong value even without Dolby Vision support. The practical answer is this: if you want this specific 77-inch OLED now, the current price is strong enough to buy with confidence. If your goal is only the absolute lowest possible holiday price and you can accept stock risk, waiting for Black Friday may still yield a slightly better deal.

3 articles · Updated · IGN Southeast Asia · Jun 21

$1,097.98 is Amazon’s new Prime Day price for Samsung’s 77-inch S85F 4K OLED TV, with free shipping included.
The markdown makes the 2025 model the lowest recorded price for this specific Samsung set and one of the cheapest 77-inch OLED TVs currently available.
The S85F uses a W-OLED panel and supports gaming-focused features including HDMI 2.1, a native 120Hz display, variable refresh rate and auto low latency mode.
Amazon is selling the TV as an authorized Samsung reseller, so the purchase includes Samsung’s full 1-year warranty.