Wowcher Apologizes for Email Referencing 3-Year-Old's Crocodile Attack
Updated
Updated · BBC.com · Jun 21
Wowcher Apologizes for Email Referencing 3-Year-Old's Crocodile Attack
3 articles · Updated · BBC.com · Jun 21
Summary
Wowcher said it was “extremely sorry” after a Saturday marketing email used the subject line, “Snap up these deals quicker than a croc can catch a kid!”
Social media screenshots of the email triggered outrage, with some customers saying they unsubscribed and others calling the wording “disgusting” and demanding accountability.
The company said the line was never approved, accepted responsibility for the failure and is reviewing scheduled marketing while tightening creative, approval and sign-off safeguards.
The backlash came after a 3-year-old boy was attacked in a crocodile enclosure at Johnsons of Old Hurst near Huntingdon on Thursday and remains in critical but stable condition in hospital.
Police arrested a 30-year-old man on suspicion of attempted murder after the incident; he was later bailed because he was deemed unfit for interview.