Updated
Updated · Brick Fanatics · Jun 20
Amazon UK Cuts 33% Off Dozens of LEGO Sets, Led by £59.95 NINJAGO Dragon
Updated
Updated · Brick Fanatics · Jun 20

Amazon UK Cuts 33% Off Dozens of LEGO Sets, Led by £59.95 NINJAGO Dragon

3 articles · Updated · Brick Fanatics · Jun 20

Summary

  • 33% discounts have hit dozens of LEGO sets on Amazon UK, with the standout 71859 Dragon of Life dropping to £59.95 from £89.99.
  • That NINJAGO set is notable because the theme rarely sees reductions above 20%, and the build includes eight minifigures, including two described as rare.
  • Other 33%-off offers include Stitch and Angel at £39.99 each, Star Wars Mos Eisley Cantina at £46.63, and the 75440 AT-AT at £39.99.
  • Harry Potter buyers can also get 76445 Hogwarts Castle: Herbology Class for £29.99 instead of £44.99, while Amazon competes with LEGO's official store, which is offering double points through June 29.

Insights

Do Amazon's deep discounts ultimately help or hurt LEGO's premium brand image?
With Amazon's 33% LEGO sale, are you buying a toy or a future investment?
In the battle of discounts vs. loyalty points, is Amazon or LEGO winning the modern shopper?