Updated
Updated · 9to5Mac · Jun 21
Apple's John Ternus Moves to Restore Design Clout Before September 1 CEO Succession
Updated
Updated · 9to5Mac · Jun 21

Apple's John Ternus Moves to Restore Design Clout Before September 1 CEO Succession

3 articles · Updated · 9to5Mac · Jun 21

Summary

  • September 1 is the target date for John Ternus to take over as Apple CEO, and Bloomberg reports he is already working to elevate the industrial design group inside the company.
  • That shift follows a decade in which design lost influence after Jony Ive’s exit, with finance and operations gaining more control and no senior design chief currently in place.
  • Ternus has spent considerable time with the design team and has framed Apple’s mission around keeping its products the most beautifully designed devices customers own.
  • Apple’s public positioning already casts Ternus as the face of recent hardware design wins, and his first major launch as CEO is expected to be a foldable iPhone this fall.

Insights

With its design team demoted for a decade, can a new CEO truly restore Apple's creative magic?
Is Apple's foldable iPhone a bold new start, or a desperate attempt to fix years of stagnant design?