Edward Jones Urges Easier 401(k)s for Gen Z as 80% Skip Workplace Retirement Plans
Updated
Updated · Fortune · Jun 21
Edward Jones Urges Easier 401(k)s for Gen Z as 80% Skip Workplace Retirement Plans
1 articles · Updated · Fortune · Jun 21
Summary
Nearly 4 in 5 Gen Z workers do not contribute to a workplace retirement plan, even though employer plans are often a first investing entry point, according to 2025 Edward Jones and Morning Consult research.
66% of Gen Z respondents said they would be more likely to join a workplace retirement plan if enrollment were easier, leading the advisor to recommend automatic savings features, gradual contribution increases and broader financial education.
About 6 in 10 Gen Z-ers have paused retirement saving in the past year because of current financial pressure, a sign that high living costs are disrupting even a generation described as financially proactive.
Only 14% seek help from a professional advisor, the report said, leaving workplace financial wellness programs and employer-sponsored guidance as a potential way to build confidence while improving engagement and retention.