Kim Kardashian Debuts Bleached Blonde Hair at 45 in Beverly Hills

Q: How is Kardashian leveraging her Calabasas fame for her new Netflix YA drama with Emma Roberts?

Kim Kardashian is leveraging her Calabasas fame by turning the place her family helped popularize into the core selling point of a new Netflix teen drama. She is attached to “Calabasas” as an executive producer alongside Emma Roberts, Alexandra Milchan and showrunner Chris Van Dusen. That gives Kardashian influence over a project built around the image of Calabasas as a wealthy, exclusive and highly watched enclave closely associated with her family’s brand. The series is based on Via Bleidner’s book *If You Lived Here You’d Be Famous by Now: True Stories from Calabasas* and is set at an elite private school, where the headmaster’s daughter is drawn into a forbidden romance. By anchoring the story in Calabasas, Netflix is drawing on a location already loaded with celebrity intrigue and luxury in the public imagination—an image the Kardashians played a major role in creating through years of reality television and media exposure. Reports describe Kardashian as a driving force behind the project, suggesting her personal connection to the community is part of the show’s appeal and development strategy. In practical terms, she is converting the cultural cachet of “Calabasas” from a backdrop tied to her family’s fame into a scripted franchise with built-in audience recognition. This is separate from Netflix’s reality series “Calabasas Confidential,” which is not a Kardashian project.

3 articles · Updated · Just Jared · Jun 20

Kim Kardashian, 45, unveiled bleached blonde hair Friday evening while arriving for an appointment at the Epione cosmetic dermatology office in Beverly Hills.
The new look paired platinum hair with a tan trench coat, Gucci heels and handbag, plus a blue L.A. Dodgers cap and oversized sunglasses.
Kardashian has gone blonde several times before, including at the 2022 Met Gala when she wore Marilyn Monroe’s “Happy Birthday, Mr. President” gown.
The appearance follows other recent headlines around Kardashian, including her Monaco trip earlier this month to support Lewis Hamilton and news of her Netflix YA series Calabasas with Emma Roberts.