Ocala Police Video Tops 19 Million Views as 'We Do' Campaign Aims to Lift Recruiting
Updated
Updated · Fox News · Jun 20
Ocala Police Video Tops 19 Million Views as 'We Do' Campaign Aims to Lift Recruiting
2 articles · Updated · Fox News · Jun 20
Summary
More than 19 million Facebook views have propelled the Ocala Police Department's latest "We Do" video, which uses dating-style jokes to show officers answering calls, taking statements and making arrests.
The Florida department said the campaign is meant to humanize officers, bridge gaps with the community and counter years of negative social-media perceptions that intensified after 2020.
Cpl. Alexandria Blackman said the response has been largely positive because the clips show a lighter side of officers outside their serious duties.
Officer Sean Price said the viral attention should translate into more job applications, while Officer Clayton Brown urged recruits to join with a clear sense of purpose and service.