Campbell’s has introduced its first gluten-free chicken noodle soup, pairing its condensed classic with Banza chickpea pasta; the product is available now on Amazon and will expand to retailers nationwide.
About 30% of Americans actively seek gluten-free options, Campbell’s said, while the U.S. gluten-free market is projected to grow at a 9.8% annual rate from 2026 to 2033.
Chunky is also widening its lineup with a Buffalo Wild Wings Parmesan Garlic Chicken Noodle Soup that began reaching retailers this month and delivers 17 grams of protein per 18.8-ounce can.
Two Pabst Blue Ribbon-branded Chunky products—Beer Cheese with Potatoes & Chorizo Soup and Beef, Bacon & Beer Chili with Beans—are sold exclusively at Walmart.
The launches extend Campbell’s push to capture at-home demand and younger consumers with value, convenience and bolder flavors after soup sales rose in 2025.