Roku TV Makers Standardize Purple Home Screen, Phasing Out Brand Designs Across 2014-Era Partner Models
Updated
Updated · Cord Cutters News · Jun 21
Roku TV Makers Standardize Purple Home Screen, Phasing Out Brand Designs Across 2014-Era Partner Models
2 articles · Updated · Cord Cutters News · Jun 21
Summary
TCL and other Roku TV manufacturers are replacing their custom home-screen themes with Roku’s default purple Roku City interface, leaving only a small brand logo in the top-left corner.
The shift gives Roku TVs from different brands the same visual layout, which Roku says should reduce navigation friction for multi-TV households and simplify software updates across a single interface standard.
The move follows Roku’s June 20 opt-in launch for a broader home-screen redesign, which the company said would roll out automatically in stages and could not be reversed once activated.
Roku began embedding its operating system in partner televisions in 2014, and the new purple standard further shifts differentiation toward hardware features such as display quality, audio and industrial design.