Updated
Updated · garhwalpost.in · Jun 19
Mansi Kapri Builds Rs 80,000 Aipan Business After Winning Rs 75,000 DUY Seed Fund
Updated
Updated · garhwalpost.in · Jun 19

Mansi Kapri Builds Rs 80,000 Aipan Business After Winning Rs 75,000 DUY Seed Fund

1 articles · Updated · garhwalpost.in · Jun 19

Summary

  • Pithoragarh student Mansi Kapri now sells about Rs 80,000 a year of Aipan-based products through her venture, Homies Vibes, turning a traditional art hobby into a business.
  • A 2024 DUY bootcamp helped her shape the idea into a business plan, and a 12-day entrepreneurship programme added training in branding, packaging, online sales, registration and marketing.
  • Rs 75,000 in seed funding, awarded at a February 2025 startup event, was used to expand products and strengthen marketing under mentor Dr Ruchita Panghuria.
  • The Devbhoomi Entrepreneurship Scheme, launched in September 2023, operates across 119 government colleges and five universities to turn students into job creators through mentoring, market links and funding.

Insights

Beyond initial seed money, can government-backed traditional art ventures achieve long-term market viability and scale?
As local art becomes a product, how can Uttarakhand's heritage be preserved without being diluted for commercial appeal?