South Korea's Q1 Online Overseas Sales Top 1.06 Trillion Won as China Leads With 376.3 Billion
Updated
Updated · South China Morning Post · Jun 20
South Korea's Q1 Online Overseas Sales Top 1.06 Trillion Won as China Leads With 376.3 Billion
3 articles · Updated · South China Morning Post · Jun 20
Summary
1.06 trillion won in online direct overseas sales pushed South Korea past the 1 trillion won mark in Q1 for the first time in about four and a half years.
376.3 billion won came from China, the largest country market, as demand for Korean products helped drive the quarterly surge.
Chinese cross-border e-commerce platforms are expanding that channel by offering South Korean brands low-cost access to overseas shoppers while handling logistics, marketing and other operations.
About 350 Korean brands have joined one such store, led by beauty products, processed foods, fashion items and health supplements, underscoring China’s growing role in Korea’s cross-border e-commerce.