Spectrum Adds Netflix to App Store as TV Bundles Top $125 a Month
Updated
Updated · The Desk · Jun 18
Spectrum Adds Netflix to App Store as TV Bundles Top $125 a Month
2 articles · Updated · The Desk · Jun 18
Summary
Netflix is now available for direct purchase in Spectrum’s App Store, letting customers subscribe to ad-supported or ad-free plans and manage them through Spectrum’s platform.
The move extends Spectrum’s push to make the App Store a single hub for discovering, activating, upgrading and billing multiple streaming services, including for customers without a traditional TV package.
Eligible Spectrum TV subscribers already get more than $125 a month in included streaming value, the company said, spanning services such as Disney Plus-Hulu, HBO Max, Paramount Plus and Peacock.
Adding Netflix strengthens Spectrum’s strategy of acting as a streaming aggregator alongside its pay-TV business, as operators compete on convenience and bundled value.