Updated
Updated · MMA Fighting · Jun 19
Ronda Rousey Mocks Hunter Campbell After 9.3 Million MVP Viewers Beat UFC's 7 Million
Updated
Updated · MMA Fighting · Jun 19

Ronda Rousey Mocks Hunter Campbell After 9.3 Million MVP Viewers Beat UFC's 7 Million

3 articles · Updated · MMA Fighting · Jun 19

Summary

  • Rousey taunted UFC executive Hunter Campbell after UFC White House posted 7 million average domestic viewers, below the 9.3 million drawn by her May MVP MMA 1 return fight on Netflix.
  • Campbell had allegedly made disparaging remarks about Rousey and women's MMA when she first approached the UFC about returning, a grievance she said helped drive her comeback outside the promotion.
  • Netflix's larger platform and MVP MMA 1's Saturday slot complicate a straight comparison with UFC White House, which streamed on Paramount+ on a Sunday and still lacks international figures.
  • Nakisa Bidarian, MVP's co-founder, called both events major wins for MMA, saying UFC remains the sport's dominant brand even as MVP delivered viewership in the same range for its debut card.

Insights

With Rousey's event outdrawing the UFC's, is the era of a single dominant MMA promotion finally over?
Was the UFC's $60 million White House event a strategic failure despite its unprecedented scale and ambition?