Kraft Develops 3.4-Ounce Ranch Travel Kit for World Cup Fans
Updated
Updated · Los Angeles Times · Jun 19
Kraft Develops 3.4-Ounce Ranch Travel Kit for World Cup Fans
3 articles · Updated · Los Angeles Times · Jun 19
Summary
Kraft said it is developing a TSA-compliant ranch kit for travelers, with more details to come after teasing the product in a social-media post.
The push follows a wave of World Cup videos showing international visitors trying ranch for the first time, turning the dressing into an unlikely U.S. travel souvenir.
TSA has amplified the trend by telling fans to keep carry-on sauces at 3.4 ounces or less and pack larger ranch containers in checked bags.
Ranch’s travel link runs deep: Steve and Gayle Henson popularized it at Hidden Valley Guest Ranch in the 1950s, later selling a powdered take-home version.