Steam Next Fest Showcases 11,044 Games as Generative AI Floods Demo Pages
Updated
Updated · Insider Gaming · Jun 19
Steam Next Fest Showcases 11,044 Games as Generative AI Floods Demo Pages
2 articles · Updated · Insider Gaming · Jun 19
Summary
Thousands of Steam Next Fest demos are being presented with generative AI assets, with Insider Gaming describing AI-made cover art, text, trailers and even gameplay elements as pervasive across the event.
Examples cited include Legacy Code: Relic Restorer and Colonies of the Remnant, whose store pages disclosed AI use but were criticized for promotional materials that did not match the games themselves.
Steam’s scale helps explain the spread: 21,419 games launched on the platform last year—about 58 a day—and 11,044 have already arrived in 2026 with half the year remaining.
The report frames the issue as a policy question for Valve: whether store-page AI disclosures are sufficient, or whether the platform should more actively police AI-heavy shovelware, asset flips and scam-like releases.