Samsung Galaxy S26 Plus Drops to Rs 84,999 on Amazon With Up to Rs 37,549 Off

Q: With the S26 Ultra dominating sales, is this deep discount the beginning of the end for the 'Plus' model?

Yes—this looks less like a one-off sale and more like evidence that Samsung’s “Plus” tier is losing its place. The immediate trigger is pricing. The Galaxy S26 Plus has fallen from Rs 1,19,999 to Rs 84,999 on Amazon, a steep Rs 35,000 cut, with additional cashback for some cardholders. Discounts this deep on a current flagship usually signal weaker demand rather than simple generosity, especially in a year when smartphone costs are generally rising. That fits the broader sales picture. Market reports indicate the S26 Ultra has captured about 71% of early U.S. S26-series sales, while Samsung has reportedly reduced S26 Plus production as consumer interest lagged. The Ultra appears to be benefiting from exclusive features, stronger marketing and a pricing strategy that made the jump to the top model feel more justifiable. The S26 Plus itself is not a bad phone. Its 6.7-inch LTPO AMOLED display, triple-camera system, premium build and 4,900mAh battery make it a strong device on paper. The problem is positioning. It sits awkwardly between the standard S26 and the Ultra, without offering enough unique value to stand out. If buyers want compact and cheaper, they can choose the base model; if they want the best, they are increasingly choosing the Ultra. That does not mean Samsung will kill the Plus model immediately. But unless Samsung gives it a clearer identity, this discount may be an early sign that the Plus line is becoming the least essential part of the flagship range.

3 articles · Updated · India Today · Jun 18

Rs 84,999 is the current Amazon price for the 256GB Galaxy S26 Plus, down Rs 35,000 from its Rs 1,19,999 launch price.
Rs 2,549 in cashback for Amazon Pay ICICI Bank credit card users takes the total benefit to Rs 37,549, lowering the effective cost further.
The phone pairs that discount with a 6.7-inch 120Hz Dynamic LTPO AMOLED display, up to 2,600 nits brightness and Gorilla Glass Victus 2 protection.
Samsung also equips it with a Snapdragon 8 Elite Gen 5 or Exynos 2600 chip, triple rear cameras led by a 50MP sensor, and a 4,900mAh battery with 45W charging.