Best Buy Adds GEEKOM Mini PCs as Meta Expands VR Labs to 50-Plus Stores
Updated
Updated · Simply Wall St · Jun 17
Best Buy Adds GEEKOM Mini PCs as Meta Expands VR Labs to 50-Plus Stores
1 articles · Updated · Simply Wall St · Jun 17
Summary
More than 50 Best Buy locations now host expanded Meta Lab spaces, while GEEKOM Mini PCs have been added to the retailer’s online marketplace and select U.S. stores.
Those moves deepen Best Buy’s push to make stores a hands-on destination for AI-enabled hardware and compact computing, pairing vendor-funded experiences with a broader third-party assortment.
The strategy supports Best Buy’s investment case that marketplace growth and retail-media style partnerships can lift higher-margin revenue, though it does not materially change near-term reliance on a computing upgrade cycle.
By 2029, Best Buy’s narrative calls for $43.1 billion in revenue and $1.5 billion in earnings, up from about $1.1 billion today, with competition and margin pressure still key risks.