Kalshi Launches Celebrity Ad Push With 4 Star Names as Prediction Markets Chase Sports Fans
Updated
Updated · CBS New York · Jun 19
Kalshi Launches Celebrity Ad Push With 4 Star Names as Prediction Markets Chase Sports Fans
1 articles · Updated · CBS New York · Jun 19
Summary
Lionel Messi, Timothée Chalamet, Luka Modrić and Giannis Antetokounmpo are fronting new Kalshi campaigns aimed at lifting brand awareness during the NBA Finals and FIFA World Cup.
Kalshi is leaning on celebrity reach rather than product demos—the ads show its logo but not the trading interface—as it tries to convert sports hype into new users.
Marketing professors told CBS News the strategy can help a newer category build legitimacy, and endorsement deals could run into the eight- to nine-figure range depending on contract terms.
Polymarket said it plans to announce partnerships soon, extending an industry push in which prediction markets have already signed deals with news outlets, the NHL and companies including Venmo.