Updated
Updated · Bloomberg · Jun 19
Oura Ring 5 Launches at $399 With 40% Thinner Design and New Health Tracking
Updated
Updated · Bloomberg · Jun 19

Oura Ring 5 Launches at $399 With 40% Thinner Design and New Health Tracking

3 articles · Updated · Bloomberg · Jun 19

Summary

  • $399 Oura Ring 5 is positioned as a stronger entry point for first-time smart-ring buyers, pairing a slimmer look with broader health monitoring.
  • A 40% thinner body makes the ring easier to mistake for a wedding band, while improved sensors and durability upgrades aim to boost accuracy without sacrificing battery life.
  • New software adds live activity tracking, smarter AI and a GLP-1 section in the app, extending the device beyond passive sleep and recovery metrics.
  • Health features now include monitoring changes in nighttime breathing patterns and blood pressure trends, underscoring Oura's push to make the ring a more comprehensive wellness device.

Insights

As tech giants enter the market, can Oura's subscription model survive the coming smart ring war?
With your health data unprotected by law, what are the true risks of using a smart ring?
Does constant health monitoring empower users, or does it create a new form of digital anxiety?