Updated
Updated · TechCrunch · Jun 19
Smartbird Names Nadia Carlsten CEO After $143 Million Allbirds Pivot to AI Infrastructure
Updated
Updated · TechCrunch · Jun 19

Smartbird Names Nadia Carlsten CEO After $143 Million Allbirds Pivot to AI Infrastructure

3 articles · Updated · TechCrunch · Jun 19

Summary

  • Nadia Carlsten started as Smartbird CEO on June 18, taking over after the former Allbirds completed the sale of its shoe business and began building a new AI infrastructure company from scratch.
  • The rebranded company has $143 million of fresh firepower — $43 million from selling the footwear unit and $100 million raised in the market — and Carlsten said her first job is hiring a leadership team and opening an office.
  • Smartbird is targeting customers that want single-tenant AI compute and tighter control over data and servers, especially in regulated sectors such as pharmaceuticals, energy, finance and the public sector.
  • Carlsten expects compute clusters for several customers by year-end, arguing Smartbird can win with deployments of hundreds to thousands of chips rather than hyperscaler-scale GPU fleets.
  • Her mandate follows an April pivot that dropped Allbirds' public benefit corporation status, turning a sustainability-branded shoe seller into a public bet on AI demand.

Insights

Can a failed eco-shoe brand successfully pivot into power-hungry AI infrastructure?
From sustainable wool to sovereign AI, can a company truly erase its identity to survive?