IFT Picks Nextin for July 12-15 FIRST Expo, Citing 92% Trend Accuracy
Updated
Updated · Nutraceutical Business Review · Jun 19
IFT Picks Nextin for July 12-15 FIRST Expo, Citing 92% Trend Accuracy
1 articles · Updated · Nutraceutical Business Review · Jun 19
Summary
July 12-15’s IFT FIRST expo in Chicago will feature Nextin Research as its market-intelligence provider, bringing proprietary consumer research and category forecasts into the Startup Pavilion.
A new IFT-Nextin report will focus on five ingredient areas—colours, flavours, sweeteners, protein and fibre—giving IFT members and registrants a free download tied to product-development decisions.
MarketPlace, which owns Nextin, will also provide Growth Strategy Ideation sessions for Startup Pavilion The Pitch! winners, while founder Tracy Landau will serve as a competition judge.
IFT said the partnership broadens the event beyond scientific programming by adding business-critical trend analysis, while Nextin says its forecasts reach 92% accuracy over a one- to three-year horizon.