Updated
Updated · Central Western Daily · Jun 19
Peter Waru, Kath Perry Open Central West's 1st VR Arcade in Orange
Updated
Updated · Central Western Daily · Jun 19

Peter Waru, Kath Perry Open Central West's 1st VR Arcade in Orange

1 articles · Updated · Central Western Daily · Jun 19

Summary

  • ImmerCity Virtual Reality Arcade opened in Orange in February, giving Central West residents the region's first VR venue instead of requiring trips to Sydney.
  • Hundreds of games anchor the offer, including an eight-player Super Arena, a virtual rollercoaster and a car racing simulator aimed at children, families and corporate groups.
  • Four months after launch, bookings for birthday parties and corporate events have helped business grow steadily, with the founders citing strong word-of-mouth and customer reviews.
  • The pair said they chose the venture over a laundromat to create a year-round social space where people use VR together in the community rather than alone at home.

Insights

With home VR technology rapidly improving, can a regional arcade survive beyond its initial novelty?
How does a business built on virtual worlds succeed by strengthening real-world community bonds?