Updated
Updated · Business Insider · Jun 17
StubHub Cancels $750 Scotland World Cup Ticket, Leaving Fan Without Seat Before June 19 Match
Updated
Updated · Business Insider · Jun 17

StubHub Cancels $750 Scotland World Cup Ticket, Leaving Fan Without Seat Before June 19 Match

2 articles · Updated · Business Insider · Jun 17

Summary

  • $750 bought Katherine Howe a ticket to Scotland's June 19 World Cup match against Morocco in Boston, but StubHub emailed Monday that the seat was no longer available.
  • StubHub offered a comparable replacement, yet Howe said the link led only to a refund option because no other tickets remained for the game.
  • Howe suspects the seller pulled the listing after Scotland won its opener, either to resell at a higher price or use the ticket personally; she has not accepted a refund.
  • StubHub said many fan problems stem from organizer technology, transfer restrictions and a new app, adding that its FanProtect Guarantee offers replacement tickets or a full refund and that non-delivering sellers face bans and penalties.

Insights

With regulators now investigating, could FIFA's ticketing chaos finally lead to fairer pricing for all major sporting events?
FIFA claimed a sell-out, yet resale prices are dropping. What does this reveal about its 'scarcity' sales strategy?