JD.com 618 Sets Record Orders as New Product Launches Jump 500%
Updated
Updated · JD Corporate Blog · Jun 18
JD.com 618 Sets Record Orders as New Product Launches Jump 500%
2 articles · Updated · JD Corporate Blog · Jun 18
Summary
JD.com said its 618 shopping festival ended with a record number of users placing orders by June 18, marking its strongest event yet on the platform.
500% growth in major-brand new product launches and a 62% rise in participating new SMEs helped drive the campaign, with more than 3,000 first-time merchants topping RMB 1 million in transaction volume.
Consumer services were a standout: home cleaning transaction volume rose more than 200%, appliance cleaning more than 300%, in-home nursing orders more than 400%, and two-wheeler repair orders 800%.
Offline and overseas channels also expanded, with JD MALL footfall up 22%, Hong Kong supermarket sales up 52%, and cross-border product sales up 60%; direct shipping of large appliances in Southeast Asia lifted category sales more than sixfold.
AI was woven through the event, with AI consumer-electronics transaction volume up 100%, humanoid robot sales up more than tenfold, and merchants' daily use of JD's JoyStreamer livestreaming tool up 500%.