Updated
Updated · Hollywood Reporter · Jun 18
The Boroughs Debuts at No. 2 With 1.2 Billion U.S. Minutes After Cancellation
Updated
Updated · Hollywood Reporter · Jun 18

The Boroughs Debuts at No. 2 With 1.2 Billion U.S. Minutes After Cancellation

3 articles · Updated · Hollywood Reporter · Jun 18

Summary

  • 1.2 billion U.S. viewing minutes put Netflix's The Boroughs at No. 2 overall in Nielsen's May 18-24 streaming rankings, a day after Netflix canceled the series.
  • The six-hour, 15-minute season equates to about 3.2 million U.S. views in its first week, versus the 5.6 million worldwide views Netflix previously reported using a different measurement method.
  • Nemesis ranked first with 1.31 billion minutes and grew 57% from its premiere week, while Prime Video's The Boys logged 1.07 billion minutes during its series-finale week.
  • Nielsen's chart measures only U.S. TV-set viewing, excluding phones and computers, underscoring how a canceled show still posted a strong domestic launch under a narrower metric.

Insights

If a billion viewing minutes can't save a show, is the streaming model fundamentally broken for fans?
With its top creators leaving for rivals, can Netflix's content empire survive on algorithms and ads alone?