Updated

Updated · Bloomberg · Jun 18

Candle's Mayer Says Ad-Backed Streaming Became Major Force as Fox Buys Roku for $22 Billion

Updated

Updated · Bloomberg · Jun 18

Candle's Mayer Says Ad-Backed Streaming Became Major Force as Fox Buys Roku for $22 Billion

1 articles · Updated · Bloomberg · Jun 18

Kevin Mayer said ad-supported streaming has quietly become a major force in entertainment, arguing the model "snuck up" on an industry long centered on paid subscriptions.
Fox Corp.'s $22 billion acquisition of Roku, he said, shows free-to-watch, advertising-backed platforms are now important enough to reshape strategic dealmaking.
Mayer said the industry had long assumed streaming meant paying a subscription fee, but advertising-supported services are now challenging that view and broadening how companies reach audiences.

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With media giants now buying streaming platforms, who ultimately controls the future of television and the data that powers it?

As even Netflix embraces advertisements, is the golden age of ad-free, subscription streaming officially over for consumers?

Can free streaming truly fund premium sports, or will the biggest leagues always remain behind expensive paywalls?

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