Apple iPhone Sales Rise 10% as Global Smartphone Market Falls 8% for 9th Week
Updated
Updated · 9to5Mac · Jun 18
Apple iPhone Sales Rise 10% as Global Smartphone Market Falls 8% for 9th Week
3 articles · Updated · 9to5Mac · Jun 18
Summary
Counterpoint said iPhone sales climbed 10% year over year in May 11-17 even as global smartphone sales fell 8%, extending the market’s contraction to a ninth straight week.
Huawei was the other standout, with sales up 23%, while Samsung slipped 1%, Oppo 10%, Xiaomi 17%, Vivo 19% and other brands 19%.
Counterpoint tied Apple’s and Huawei’s outperformance to stronger supply-chain stability and pricing execution as memory shortages forced vendors into price hikes, launch realignments and feature cuts.
China and India promotions still failed to revive demand, and Apple’s Tim Cook has already said RAM shortages will push the company to raise product prices.