Huawei Tops 1Q26 Smartwatch Market With 20.2% Share as Shipments Slip 4.6%

1 articles · Updated · HC Newsroom · Jun 11

IDC put Huawei first in 1Q26 global smartwatch shipments at 9.5 million units, giving it a 20.2% share even as volume fell from 10 million a year earlier.
Fiercer competition cut into Huawei's lead, while the broader wearables mix shifted: fitness trackers weakened after last year's demand pull-forward, higher storage costs and pressure from cheaper smartwatches.
Sub-$100 models held steady and premium watches also grew, helping Apple rise to 8 million shipments and 17% share with 13.2% growth; Samsung dropped 20.7% to 2.7 million units.
China remained the main growth engine, with its smartwatch market up 3.5% year over year to 18.14 million units, while the US and Latin America also gained momentum.