Updated
Updated · USA TODAY · Jun 18
JoJo Siwa Fans Paid Up to $1,250 for 3-Night Royal Caribbean Cruise
Updated
Updated · USA TODAY · Jun 18

JoJo Siwa Fans Paid Up to $1,250 for 3-Night Royal Caribbean Cruise

3 articles · Updated · USA TODAY · Jun 18

Summary

  • $1,300 starting fares and $1,250 suite pizza nights framed a three-night JoJo Siwa-themed sailing on Royal Caribbean’s Utopia of the Seas that left Port Canaveral on June 12.
  • About 200 to 250 Siwa fans joined a ship carrying more than 5,600 guests, mixing dedicated events like bow-making, costume parties and an onboard concert with regular cruise amenities.
  • JoJo Siwa’s hands-on presence drove much of the appeal: fans described meet-and-greets in her stateroom, dancing with her at a Solarium party and a cabana event at CocoCay where she coached dance moves.
  • Fans from as far as London said the trip felt unusually personal and communal, with Siwa’s longtime followers bonding around a star many said they had grown up watching since 'Dance Moms.'

Insights

How does a fan cruise help JoJo Siwa pivot her brand from child star to adult entertainer?
Do high-priced celebrity cruises build real fan communities or just create exclusive, tiered experiences?