Hollister, Target Launch June 28 Dorm Line Starting at $20

Q: Is buying Target's new dorm bedding before confirming mattress size a smart prep or a costly mistake?

It is usually a costly mistake to buy dorm bedding before confirming the mattress size. The Hollister x Target collection may be appealing to shop early because it launches June 28, prices stay under $65, and dorm basics—especially Twin XL items—often sell out by mid-July. Target’s college discount can also make early buying attractive. But experts on dorm shopping consistently warn that mattress size should be verified before purchasing bed layers. That matters because dorm beds are not identical. Twin XL is the most common, but some schools use standard Twin, Full, or even Full XL. The difference between Twin and Twin XL is only five inches, yet that is enough to make fitted sheets, mattress protectors, and toppers fit badly or not at all. A standard Twin fitted sheet on a Twin XL mattress is likely to pop off, and the wrong encasement depth can also be a problem because dorm mattresses are often thinner than home mattresses. The smarter approach is to confirm the school’s housing specifications or dorm assignment details before buying any size-specific bedding. If you want to prepare early, buy non-size-dependent items from the collection—such as hooded blankets, pillows, weighted plushies, or loungewear—and wait on sheets, protectors, toppers, and comforters until the mattress dimensions are confirmed. That way, you avoid paying twice while still giving yourself a chance to shop the collection before the most popular dorm items disappear.

3 articles · Updated · SheKnows · Jun 18

June 28 is the release date for Hollister and Target’s new home and dorm collection, which will be sold online and in stores.
Prices start at $20, with the capsule spanning comforters, sheets, blankets, plushies, sweats and loungewear aimed at students outfitting dorms and first apartments.
For Hollister, the launch marks its first move into home decor, using Target’s dorm-shopping reach to broaden the brand beyond apparel.
The partnership builds on the back-to-college push Target already dominates and gives Hollister a foothold in a market tied to seasonal student spending.