tonies Targets EUR 1.4 Billion Revenue by 2030 as It Plans 2 New Markets in 2027

1 articles · Updated · Mynewsdesk · Jun 18

EUR 1.4 billion is tonies' 2030 revenue goal, unveiled at its first Capital Markets Day alongside a mid-term adjusted EBITDA margin target of 16% to 18%.
The company said growth should come mainly from existing markets, new devices and further launches, with AI used to speed localization, shorten development cycles and lift output without matching cost increases.
At least two new market entries are planned for 2027, part of a push to establish tonies in all major world regions by 2030.
The expansion case rests on low penetration in key markets—about 12% of target US households versus roughly 58% in DACH—and a retail network that has grown more than 30% annually since 2019 to over 25,000 points of sale.
Tonies, which posted EUR 630 million of 2025 revenue, also launched a Global Advisory Group as it broadens a children's audio platform that has sold about 12.2 million Tonieboxes worldwide.