NewEdge Advisors Gives 450 Advisors Direct Claude Access Across $100 Billion Platform
Updated
Updated · Wealth Management · Jun 17
NewEdge Advisors Gives 450 Advisors Direct Claude Access Across $100 Billion Platform
3 articles · Updated · Wealth Management · Jun 17
Summary
$100 billion wealth platform NewEdge has rolled out direct Anthropic Claude access to field advisors for portfolio analysis, meeting preparation and prospecting, with tools built in-house and available for about six weeks at some teams.
Claude is being used to ingest bank research and match it against teams' portfolio models using memory features, helping advisors turn large macro reports into client-ready analysis faster than manual review.
NewEdge said it spent months putting data-security, compliance and guardrails in place, allowing client-data uploads but blocking advisors from building autonomous agents so a human remains in the loop.
Costs are split between enterprise token licenses and advisor-paid plans; one seven-person team said users are on tiers from about $25 to $125 a month.
The move positions NewEdge as an early direct-to-advisor adopter of major LLM tools in wealth management, where LPL and iCapital have also expanded Anthropic partnerships this year.