Neil Turner Touts Net New Assets as Top Growth Metric for Advisory Firms
Updated
Updated · Wealth Management · Jun 17
Neil Turner Touts Net New Assets as Top Growth Metric for Advisory Firms
3 articles · Updated · Wealth Management · Jun 17
Summary
Neil Turner said advisory firms scale best when they track net new assets as a leading indicator of growth and long-term business health, rather than relying on broader expansion goals alone.
Turner tied that growth to execution choices: dedicated business-development teams can turn digital leads into client relationships, while recruiting and advisor support help expand assets and firm capabilities.
He said technology is becoming more strategic as AI adoption grows, arguing that ownership of firm data could become increasingly important for advisory businesses.
In the interview, Turner also pointed to NewEdge’s shared RIA model and hiring people who value advisors as core to building culture, attracting talent and sustaining growth.