Norway Fans Turn Boston Escalator Into Viral Viking Row for First World Cup in 28 Years

3 articles · Updated · Fox News · Jun 17

Dozens of Norwegian supporters in Viking helmets and national flags performed a synchronized “Viking row” on a South Station escalator in Boston, creating a viral pre-match World Cup moment.
Jeremy Siegel of WGBH posted the video, showing fans chanting “Hoo! Hoo!” and mimicking a longship crew as Norway celebrates its first World Cup appearance in 28 years.
Online reaction was mostly amused, with viewers calling it peak Norwegian fan culture, though some said the flags and capes looked dangerously close to the escalator gears.
Boston is seeing a broader influx of World Cup visitors, including Scottish fans who celebrated a 1-0 win over Haiti and marched to Fenway Park for Scottish Heritage Night.

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As fan stunts go viral, are World Cup host cities prepared for the unique public safety challenges they create?

Is the viral 'Viking row' a proud tribute to Norwegian heritage or a modern caricature of a complex history?

How are ancient traditions being reshaped into viral performances of national identity in the social media age?